Who is Matt Cutts?
How did he feel a few years ago?
What did he decide to do?
30 days is just about a right amount of time to _____________ a new habit or ____________________ a new habit
He learned that _________
Time flew by forgotten
Time was more memorable
He also (what else did he do?)
What is the secret to be successful when your goal is to write a novel?
Which things are more likely to stay?
What does he guarantee?